A curated creative practice working at the intersection of story, space, and emotion.
Mirela collaborates with brands, institutions, and individuals to shape culturally grounded, emotionally precise experiences , conceived as complete worlds rather than isolated moments.
creative Direction
Strategic creative leadership for immersive projects, brand activations, and cultural experiences. This engagement is for clients seeking a clear creative vision and a trusted lead from concept through execution.
Includes: - Concept & narrative development. - Visual, spatial, and atmospheric direction. - Artistic and sensory alignment. - Creative oversight across collaborators and vendors
Mirela acts as the central creative force, ensuring coherence, intention, and integrity throughout the process.
Design and direction of experiential projects where space, emotion, and narrative intersect.
Projects may include: - Immersive brand experiences - Cultural events and private gatherings - Experiential launches and salons - Artist-led or ritual-based environments
Each experience is conceived as a complete world shaped by rhythm, materiality, light, sound, and human presence.
Immersive & Cultural Experiences
Narrative strategy and creative direction for brands seeking depth, clarity, and cultural relevance.
This work focuses on: - Brand storytelling and positioning. - Conceptual frameworks and creative direction. - Experience-led brand worlds - Long-term creative vision
The aim is not visibility alone, but resonance.
brand & narrative design
Approach
Mirela works selectively and collaboratively, engaging with a limited number of projects each year.
Each collaboration begins with alignment : defining intention, context, and scope before moving into concept and execution. Projects are developed through close dialogue with clients, artisans, and creative partners, ensuring coherence across story, space, and experience.
Engagements are tailored and guided personally from concept to completion, with a focus on clarity, precision, and long-term resonance.
Selected Collaborations
Mirela works with brands, institutions, and individuals who value depth, clarity, and cultural intelligence.
Projects are typically commissioned by clients seeking meaningful experiences rather than surface-level spectacle.